"A household residing in North London wants to find an exceptional and skilled educator to support their youngest child on his first steps to becoming an British gentleman."
Looking at this post, you might readily overlook the phrase "first-steps" as mere figurative language.
But, it could be the crucial aspect of this unusual job advert, as it seeks to find a tutor for a one-year-old.
Hundreds of applications have already been received since the unnamed family posted their request for the £180,000 per year tutor, who must be "someone very special".
During the past few weeks, the listing has gained attention across the press, with many questioning why?
Forward-Thinking Method
The CEO, head and founder of a global tutoring firm, which is helping the family in their hunt, stated that despite first scepticism, he considered the concept "far sighted", and "advanced".
When he consulted the family, he said they appreciated the atypical aspect of their demand, and how early in age their son is.
But, they clarified that they "were unwilling to delay any longer" to engage a tutor, as they had postponed until their older child was five, and by that stage "cultural conditioning had already taken hold".
What precisely did the family refer to by "cultural leaning"?
It's "everything", Adam replied. "The manner you eat, the way you speak".
He said the elder child had absorbed "extremely delicate, non-verbal cues" from the family, and had taken on their cultural habits. The family explained to Adam they did not want the same situation to repeat itself with their new baby.
The plan: To hire a UK tutor, who should speak with standard English accent, to influence the baby from the very start.
Natural Absorption
"A lot of the education at the start here is kind of absorbed naturally," said the expert.
It's through this natural absorption that the family are hoping the child will adopt the UK customs they wish to cultivate.
The consultant explained the tutor needed to be an individual who studied at "the right kinds of schools – similar types of schools as the family plan to send their son to".
"The tutor just has to be the appropriate candidate, they'll be doing things they don't even know they're doing, just naturally," he said.
Expense Not a Factor
The family informed him the successful candidate should ideally also have familiarity of or passion in riding, winter sports, creative fields and instrumental training so as to shape the child in a wide range of hobbies.
Additionally though, he said the family desired the tutor to sign up the child on a selection of courses so the child would be "equestrian training and starting an musical instrument by the time they are around three years old".
In the family's minds, assisting their son grow into a "English gentleman" will lead to achievement and open doors.
"Considering the pros and cons of that, because it's definitely a social class indicator," he comments.
Yet, notwithstanding all this guidance in "Britishness", would the child pick up what is termed cultural influence from the multicultural family he is raised by regardless?
"Certainly", said Adam. "They know this could fail, but they've simply adopted the attitude of, 'we should try and let's go as soon as we can', because the expense of it is not relevant," he explained.
Impractical
A number of in the education sector who have those doubts.
An education leader, chief executive of Blue Education, who supplies private tutors, wrote that "the development of becoming bicultural, or in fact, forming one's identity, is something that must be lived into, not designed."
He wrote that he had moved from the Far East to the UK at the age of childhood, and had been raised knowing and embodying dual heritages. He continued to learn at Cambridge University.
"The concept that a single person can function as a embodiment of English culture, an individual who can in some way transfer the characteristics of a UK sophisticate to a one-year-old child, appears optimistic and impractical," he stated.
"From my perspective, having a quintessentially UK tutor from infancy will does not instantly achieve the goal they want.
"I wasn't provided with such a figure, and however I have been lucky enough to enjoy numerous of the situations they desire for their son."
He stated: "The fact is, self-identity should not be dictated from the outside; it must be embraced, and it must come from within."
Purchasing UK Culture
Naturally, UK identity is something Adam hopes can be taught – and marketed.
"In my view the fact that the global community views us in this regard is something that we should be cherishing|valuing|appreciating
